About the project
Three teams of the CIIM MSc Business Management students successfully completed a ‘live’ case project to help develop a marketing strategy for a new painkiller made by Medochemie, the Limassol-based pharmaceutical giant that has disproved the often-heard excuse that Cyprus is too small to manufacture and export products to the global market.
Develop a 3-year marketing strategy for a new over-the-counter painkiller of Medochemie, Algofen Duofast.
Primary field research, situation analysis, market segmentation, marketing action plan within a certain budget, and sales forecast.
What the participants are saying…
“This project was indeed a very valuable experience for us. We come from very different backgrounds – architecture, events marketing, retail and sports, – and this project gave us an opportunity to learn about an industry we were never really exposed to. Working on a ‘live’ project, being able to share our own ideas with the Medochemie team, having to deal with the real-life budget limitations and at the same time searching for truly innovative ideas – this was a unique experience which made us much stronger as a team. We believe it was our team effort that allowed us to come first, and we are all so happy with this success!! A ‘live’ project like this is certainly a great way to motivate the students!”
Annual Live Case Project 2018 – Winning team (Leana El Daccache, George Kakourides, Sara Demetriou and Ioannis Yianni)