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Exploring Biometric insights in Business Research
Digital EventOnline Research Seminar 16:30 pm, Thursday, 16 February 2023 The talk will discuss how to incorporate biometric tools to study business decision making. Part of the conversation will deal with the basics of biometric tools, different sensors that are commercially available, platforms to analyze data, and the type of research questions that can and cannot be answered by using biometric tools. The lecture will also address some of the challenges associated with using biometric tools, such as individual differences in participants, privacy concerns, data security, and ethical considerations. Attendees will also learn about the various ways in which these challenges can [...]