Zorbas Live Case Project 2019


CIIM-Zorbas MBM Student Project: Learning by Doing Applying the START WITH WHY theory to ‘real life’ business challenges Three teams of the CIIM MSc Business Management (MBM) students successfully completed a ‘live’ business case project for Zorbas Group, a leading local fast-growing group of bakeries and restaurants that has recently embarked also on an ambitious global expansion. Congratulations to the members of the winning team: Athina Katiri, Elena Georgiou, and Maria Petrou! Recent trends in business education emphasize the importance of “Learning by Doing”. As Benjamin Franklin famously wrote: “Tell me and I forget, teach me and I may remember, [...]