Nudge theory

An article written by Dr Olga Kandinskaia As someone with a keen interest in the business management science, I always keep an eye on the latest decision-making theories. Simply speaking, making a decision is rarely easy. Or at least if we are talking of a good decision. To make a good decision, we need to be able to collect, interpret and analyse a load of information, and at the same time not to lose track of our goals. Management education is dedicated to this purpose of improving real life management decisions, applying the principles of management science to the current business [...]