Championing the Customer in the Digital Age - How Marketing can earn a seat at the Boardroom table. Most marketers focus on planning and delivering Marketing Communications. But what about the rest of the Marketing Mix? In this lively and fast-paced presentation, CIIM Visiting Lecturer Mike Berry urges marketers to step up and make an impact on Product, Price and Place as well as Promotion.
alex2018-11-23T16:35:12+00:00Championing the Customer in the Digital Agealex2018-11-23T16:35:12+00:00