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Online Research Seminar
3:00 pm, Thursday, 7 July 2022

H2H Marketing takes the groundbreaking B2B marketing and branding principles and combines them with new ideas and concepts. Combing Philip Kotler’s “Marketing 5.0” and the “Mensch Marketing” developed by Uwe Sponholz and Waldemar Pfoertsch will help to shape this modern way of thinking about and doing marketing. H2H Marketing offers a smart, systematic plan to help any organization move away from conventional marketing and create value propositions for all relevant stakeholders. You don’t have to be an entrepreneur or techie to take advantage of their insights; you only have to be willing to challenge the assumptions of your industry, ask fresh questions, apply deep thinking and embrace your own humanness. This research seminar speech will give you all the tools you need to an H2H Marketing approach for all stakeholders.

About the speaker

Dr. Pfoertsch is Marketing Professor at Cyprus International Institute of Management, Nicosia Cyprus. A parttime professor EPOKA University, Tirana. He is also professor emeritus for International Business at the Pforzheim University, Germany. He was lecturer at Kellogg Graduate School of Management, Evanston & Chicago, the Mannheim Business School, and TUM (Technical University Munich), Heilbronn. He also teaches at Tongji SEM, Shanghai and ITM Worldwide Foundation Lidköping, Sweden. https://www.linkedin.com/in/waldemar-pfoertsch-1b41b94/

Dr. Pfoertsch has extensive experience in management consulting in the USA, Europe and China. In his years at UBM/Mercer Consulting Group, Arthur Andersen Operational Consulting and LEK Consulting, he worked throughout Europe, Asia and North America, assisting companies in developing international strategies. His earlier positions include sales and strategy positions at Siemens AG in Germany/USA and being an Economic Advisor to the United Nations Industrial Development Organization (UNIDO) in Sierra Leone, West Africa.

His research interests have evolved around the globalization of high-tech companies and their marketing and branding efforts. Dr. Pförtsch is the author of various books and numerous articles. The most current book was published with Philip Kotler –H2H Marketing: The Genesis of Human-to-Human Marketing. https://link.springer.com/book/10.1007/978-3-030-59531-9