The paid-for printed newspaper has had a long run of success, going back to the 17th century. The invention of Cinema, Radio and TV barely dented the fortunes of the Newspaper owners. But digital technology has seriously disrupted the newspaper industry, like so many others and today the business model of news publishing is fundamentally threatened.
Is paper dying out? How much will readers pay for the news online? How much will advertisers pay to reach those readers? In this highly competitive market, where so many online newspapers as well as blogs and social media are competing for the audience’s attention, how can your content get more views, likes, shares and comments? How can Publishers create loyal readers and monetize them? Does a strong publisher brand guarantee success? What if the reader ignores the ads? Or blocks them altogether?
Internationally-recognised lecturer, author and digital marketer Mike Berry will address these questions and share with us ‘best practice’ from around the world as Publishers compete to find new revenue streams and generate healthy profits going forward.
Mike Berry MSc, Dip DM, F IDM, FCIM
Over a 30-year career in marketing, Mike has worked with many of the world’s largest brands. Having started out at Procter and Gamble, he has held senior international roles at agencies including Wunderman (WPP) and Bozell/ FCB and Jack Morton (Interpublic). Since becoming a freelance trainer, lecturer and consultant in 2009, Mike has worked with CIIM as Course Tutor and Guest Lecturer in Digital Marketing in both Nicosia and Limassol.
He is Course Tutor on the IDM’s Professional Diploma in Direct and Digital Marketing.
Mike is Lead Course Director, Digital Strategy at the Chartered Institute of Marketing (CIM).
Mike is a Visiting Lecturer at Imperial College London and the Universities of Cranfield and Warwick.
He has been an Adjunct Professor at Hult International Business School London for 5 years.
He trains and consults ‘in-company’ for major corporations (brand owners and agencies) and SMEs.
Mike is both passionate and knowledgeable about digital marketing and his classical marketing training and wide experience make him ideally qualified to train marketers at all levels in digital skills.