Championing the Customer in the Digital Age

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Championing the Customer in the Digital Age – How Marketing can earn a seat at the Boardroom table.

Most marketers focus on planning and delivering Marketing Communications. But what about the rest of the Marketing Mix?

In this lively and fast-paced presentation, CIIM Visiting Lecturer Mike Berry urges marketers to step up and make an impact on Product, Price and Place as well as Promotion.

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