Digital Marketing – Current Trends and the Future
MBM – MSc in Business Management as part of the Digital Marketing Specialisation, organised an open lecture on “Digital Marketing – Current trends and the future”. The lecturer was Mike Berry, a CIIM course Tutor and Guest Lecturer in Digital Marketing, both at Nicosia and Limassol CIIM campuses.
The lecture took place on Tuesday 12/12/2017 at CIIM premises in Limassol. During the lecture Mike Berry examined and presented two interesting cases to the participants.
The first case was regarding The Adidas Green Light project in Tokyo and the second one was about Iceland’s tourism board campaign of human search engine.
During this open lecture, participants had the opportunity to gain knowledge about the latest trends on Digital Marketing and they learned how to identify and utilise Digital Marketing techniques, in order to promote products and services through digital channels.
About the programme
MBM – MSc in Business Management is a 13-months (full-time) or 24-months (part-time) master’s degree fully accredited by DI.PA.E. and recognised by KYSATS. The programme offers interested candidates the opportunity to gain a specialisation in Digital Marketing through a combination of elective courses.
Learn more about the programme by clicking the button below.