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Waldemar A. Pfoertsch

Waldemar A. Pfoertsch
Senior Marketing Professor

Dr. Waldemar A. Pfoertsch is senior marketing professor at CIIM, Nicosia Cyprus. He is also professor emeritus for International Business at the Pforzheim University, Germany, and Marketing Professor at EPOKA University, Tirana. He provides insights about H2H Marketing and B2B Brand Management CIIM, Cyprus. He is lecturer at the Mannheim Business School, Tongji SEM, Shanghai, and TUM (Technical University Munich), Heilbronn. He also teaches at the Faculty for International Business at Tuebingen University and ITM Worldwide Foundation Lidköping, Sweden. From 2007-2010 he was professor of marketing at China Europe International Business School Shanghai (CEIBS). His other teaching positions have been at the Executive MBA Program at the University of Illinois, Chicago, Indian Institute of Management Calcutta (IIMC), and Graduate Business School of ESAN, Lima Peru. He was visiting Associate Professor at Kellogg Graduate School of Management, Northwestern University and Lecturer for Strategic Management at Lake Forest Graduate School of Management. He has taught online with the University of Maryland Graduate School. At the start for his career, he was Research Assistant at the Technical University Berlin.

Dr. Pfoertsch has extensive experience in management consulting in USA, Europe and China. In his years at UBM/Mercer Consulting Group, Arthur Andersen Operational Consulting and LEK Consulting, he worked throughout Europe, Asia and North America, assisting companies in developing international strategies. His earlier positions include sales and strategy positions at Siemens AG in Germany/USA and being an Economic Advisor to the United Nations Industrial Development Organization (UNIDO) in Sierra Leone, West Africa.

His research interests have evolved around the globalization of high- tech companies and their marketing and branding efforts. His newest research is focusing Human-to-Human (H2H) marketing of industrial companies.

CV Dr Waldemar Pfoertsch (pdf)

  • MA490 Marketing Management
  • MA430 Marketing Management
  • MB510 Strategic Marketing