| Date: 24 April 2012 Trainer: Krishna De Location: CIIM Building, Nicosia
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Overview
The aim of this programme is to provide the delegates guidance on how to integrate the use of the popular social networks of LinkedIn, Twitter and Facebook into their marketing communications and PR plans to increase their online visibility and attract more leads to their business.Social networking is a valuable tool for lead generation and for increasing customer familiarity with your goods and services.
Objectives
At the end of the programme delegates will have explored best practice case studies of using online social networks as part of their marketing communications and lead generation plan. They will also be able to create their own plan for using these or other social networks in their business.
Key learning outcomes:
- How to create a social media strategy that will work for your business
- How to identify where your audience is and engage them there
- Which social media tools will work for your business
Audience
The course is designed for those with responsibility for developing or implementing an organisation’s online marketing strategy, as well as managers with direct responsibility for the company’s marketing functions, including, marketing managers, marketing executives, small business owners, and IT managers and executives.
Content
- Programme introduction and overview
- Establishing your goals for social media marketing success
- What the top Social Media sites are and how to best utilize them
- Managing your online reputation - listening and researching to online conversations
- Online networking etiquette
- How to interact on social networks to achieve maximum results
- How to attract leads, boost sales and retain customers using Twitter
- Facebook and LinkedIn Profiles, Pages and Groups
- What’s the difference? Which ones do you need and why
- How to personalise your social network pages for a professional business image
- How to attract leads, boost sales and retain customers using Facebook Advertising and Facebook Pages
- Incorporating Twitter into your other social media networks and website
- How to attract leads, boost sales and retain customers using LinkedIn
- Integrating your offline and online networking to support your business goals
Faculty: Krishna De
Krishna De is an award winning digital marketing, brand engagement and social media speaker, commentator and mentor.
Krishna consults and guides business leaders of FTSE 100 companies, professional services firms and the media on how to integrate and leverage social media marketing into their marketing, communications and PR plans building their visibility, reputation and profits.
Her expertise in leveraging digital marketing and social media is featured in several marketing and social media books, and her online education programmes covering personal branding and online networking for professional success, digital marketing and social media marketing are widely acclaimed.
Fees and General Information
This seminar is approved and subsidized for the amount of 133€ by the Human Resource Development Authority (HRDA). HRDA sponsors companies that satisfy their criteria.
The fees are €237 per participant for companies eligible to HRDA subsidy and €400 per participant without HRDA subsidy.
This individual session is part of the Digital Marketing Programme (DMP).
It is possible to attend this individual seminar should places be available.
Fees include tuition, educational materials, coffee breaks and meals.
Due to CIIMs non-profit status NO VAT is charged
