| Date: 6 June 2012 Trainer: Andreas Petrou Location: CIIM Building, Nicosia
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Overview
In today’s business world it is of utmost importance that Executives understand strategic concepts and be able to contribute to their company’s strategy. This is not a skill that is acquired through the everyday work, but rather, by practicing the process and learning how to use strategy tools. Managers should become aware of how to use tools used for strategic analysis and assist their personnel in understanding the strategy development process.
Objectives
To help managers understand strategic concepts and be able to contribute to the company’s strategy. This will be achieved by training managers to use tools used for strategic analysis and by helping managers understand the strategy development process.
- Become exposed to a strategy toolbox
- Understand the process of strategic planning
- Practice tools to crate insight into the industry, markets, the company and the competition
- Learn how to synthesize insights to come up with strategic options
- Understand how to successfully implement the company’s strategy
Audience
Managers, executives, supervisors and specialists who have risen to management positions, as well as experienced managers. Particularly relevant to managers coming from varied backgrounds such as HR, Marketing, Management, Accountancy, and technical specialists such as engineering and IT, and who are heading a department or a team.
Content
INTRODUCTION
- What is strategy?
- How firms gain competitive advantage?
- The strategy planning process
INDUSTRY ANALYSIS
- PEST analysis
- Industry structure – the five-forces model
- Sources of competitive advantage
MARKET ANALYSIS
- Market segmentation
- Segment profiling and prioritization
COMPANY ANALYSIS
- Porter’s generic strategies
- Core Competencies
COMPETITIVE ANALYSIS
- Profiling competitors
- Competitor mapping
STRATEGIC OPTIONS SELECTION
- Identifying strategic options
- Selecting options
STRATEGY EXECUTION AND MONITORING
- Developing the implementation plan
- Managing execution through Key Performance Indicators
Faculty: Andreas Petrou
Andreas Petrou is Assistant Professor of Strategy. He teaches classes for the MBA programme and executive courses on strategy design, strategy execution and project management.
Professor Petrou worked for a number of years as a consultant with Accenture where he helped companies design and implement strategies. He designed and implemented performance management systems for a number of Cypriot and other European organizations, and trained staff of how to employ this tool for facilitating strategy implementation and change. His performance management assignments include training and/or consulting with companies such as Unicom, CTO, Uniteam, Neocleous and Co, Thomas Cook, Barclays, Vodafone and Aviva.
Fees and General Information
This seminar is approved and subsidized for the amount of 133€ by the Human Resource Development Authority (HRDA). HRDA sponsors companies that satisfy their criteria.
The fees are €267 per participant for companies eligible to HRDA subsidy and €400 per participant without HRDA subsidy.
This individual session is part of the Executive Development Programme.
It is possible to attend this individual seminar should places be available.
Fees include tuition, educational materials, coffee breaks and meals.
Due to CIIMs non-profit status NO VAT is charged
