| Date: 25 April 2012 Trainer: Luis Filipe Lages Location: CIIM Building, Nicosia
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Overview
Marketing is evolving rapidly and new topics and techniques, brought about by technological evolution and breakthrough managerial practice, have become imperative for today’s executives. At the same time dramatic changes in the market and society at large, both at local and international levels call for constant creativity, innovation, new strategy paradigms, and out-of-the-box marketing practices.
Objectives
This seminar covers key hot-topics in the field of marketing strategy:
- Innovation and Blue Ocean Strategy
- Creativity and New Product Development
- GloCal Strategy for Growth and International Markets
- The Perfect match between Marketing, R&D and Engineering
Audience
Directors, Managers, Supervisors and Executives in the areas of Sales, Quality, Innovation, Technology, R&D, Product Management and Internationalization. Also appropriate for Managers responsible for the Development of Services, Products and Technologies Consultants, Entrepreneurs and Intrapreneurs.
Content:
Creating value through value innovation and new market creation
- How to increase customer value while reducing costs?
- How to differentiate your company and make the competitors irrelevant?
- How to implement a blue ocean strategy?
Creativity and New Product Development for Competitive Advantage
- How to innovate successfully in- and outside the company?
- How to incorporate the various stakeholders in the development of innovations?
- How to use creativity tools to stimulate a dynamic environment and company growth?
Strategy across international markets
- How to develop GloCal strategies?
- How to make the right balance between customization and economies of scale, adaptation and standardization?
- How to succeed in dynamic and global markets?
The value of product-market fit
- How to make right match between product and market philosophies?
- How to combine market-pull and product-push approaches?
- How to make the bridge between marketing, engineering and R&D?
Faculty: Luis Filipe Lages
Luis Filipe Lages (PhD, Warwick) is Associate Professor with “Agregação” at the School of Economics and Management of Universidade Nova de Lisboa, Portugal. He held(s) visiting positions in several leading schools across the globe (e.g. MIT-Sloan School of Management, Stanford-Graduate School of Business, London Business School, MIT-Engineering School). His fields of teaching and research are marketing strategy, international business, innovation and technology transfer to the market. He has consultancy experience in both business and governmental forums, namely in the process of market innovation and translating technological innovation into new company creation.
Fees and General Information
This seminar is approved and subsidized for the amount of 133€ by the Human Resource Development Authority (HRDA). HRDA sponsors companies that satisfy their criteria.
The fees are €267 per participant for companies eligible to HRDA subsidy and €400 per participant without HRDA subsidy.
This individual session is part of the Executive Development Programme.
It is possible to attend this individual seminar should places be available.
Fees include tuition, educational materials, coffee breaks and meals.
Due to CIIMs non-profit status NO VAT is charged
