| Date: 15 May 2012 Trainer: Phillip Cullbert Location: CIIM Building, Nicosia
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Overview
In today’s complex and fast changing business environment the need for businesses to develop more digital marketing tactics is important as more people are using the internet and other mobile devices. Marketing in its traditional form is changing and clients can be approached by companies through new channels via the use of the digital technology. Companies need to understand a) the impact digital technology has had on marketing and b) the unique power of mobile and email marketing to generate significant return on marketing investment.
Objectives
All innovation in marketing is through digital channels.
In the first session participants will be provided with a solid understanding of the rapid revolution of the mobile marketing landscape. Participants will have a full appreciation of the global usage of smartphones and other mobile devices, an understanding of how mobile internet is changing consumer behavior and some best practice advice on how best to implement your own mobile marketing campaigns.
During the second session participants will see how email continues to be an outstanding customer communications tool despite the challenges of deliverability, in-box stand-out and list member dormancy.
One will gain a clear understanding of how to design, create and implement successful email marketing campaigns for their business. Note that this is not a technical course and will not teach you how to create email templates using HTML and CSS.
Audience
The course is designed for those with responsibility for developing or implementing an organisation’s on-line marketing strategy, as well as managers with direct responsibility for the company’s marketing functions, including, marketing managers, marketing executives, small business owners, and IT managers and executives.
Content
Mobile Marketing
- The development of Mobile Marketing
- Various forms of mobile marketing
- Geo-targeting your campaign for smart phones
- How are consumers using mobile marketing
- Examples and case studies
E-Mail Marketing
- Introduction to Email Marketing
- The evolution of email marketing
- Online versus offline marketing
- When to use email marketing in the marketing mix
- Building an email database
- Opt-in options
- Managing your email database
- Email Delivery Software solutions
- Planning and Creating Email Campaigns
- Types of marketing campaigns that are best suited to email marketing
- Examples of good and bad email marketing pieces
- Handling Responses.
- Integrating email into the overall marketing mix
Faculty: Phillip Culbert
Philip Culbert is the co-founder of uMobilize Promotions, a leading provider of mobile and web-based marketing and promotional solutions, headquartered in The National Technology Park, Ireland. Prior to founding uMobilize, Philip spent over 15 years in a range of consulting roles before becoming European IT Manager for Continental Promotions International where his team designed and developed a range of European promotional and marketing solutions for such blue chip companies as Canon, Nikon, Sony, British Telecom, Lexmark, and APC.
uMobilize are the providers of uConnect, the leading small business mobile marketing service, which is used by hundreds of customers in Ireland and The UK in sectors ranging from Tourism & Hospitality, Retail, Entertainment, Marketing and Online Services.
Fees and General Information
This seminar is approved and subsidized for the amount of 133€ by the Human Resource Development Authority (HRDA). HRDA sponsors companies that satisfy their criteria.
The fees are €237 per participant for companies eligible to HRDA subsidy and €400 per participant without HRDA subsidy.
This individual session is part of the Digital Marketing Programme (DMP).
It is possible to attend this individual seminar should places be available.
Fees include tuition, educational materials, coffee breaks and meals.
Due to CIIMs non-profit status NO VAT is charged
