Digital Marketing Programme

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The internet and the field of Digital Marketing is now one of the most important sales and marketing channels available to businesses today. To help you create effective digital marketing strategies, CIIM Executive Education offers the Digital Marketing Programme. By exploring social networking, mobile marketing, email campaigns, banner advertising, online communities, viral marketing, wikis, and blogs, you will learn how to build brands in a highly networked world.

This hands-on programme, taught by leading digital marketing practitioners, will enable participants to engage with customers online. This programme has been designed to enable participants to effectively use the internet as a marketing channel.

Through dynamic lectures, case studies and group discussions, the programme offers a great opportunity to gain exposure to the latest methods, techniques and tools for improving the organisation's digital marketing and brand-building efforts.

Participants will learn how to plan, implement and manage a comprehensive digital marketing strategy for their organisation, and to integrate digital marketing tactics into the overall marketing strategy of the Company, as well as to maximize the performance of its online marketing investments.

The trainers of the programme run and deliver online marketing campaigns on a daily basis and therefore base their training on their experiences and will use real life examples and case studies throughout the course.

Key benefits to the participant
Attending this course will help you:

  • understand the current trends and best practices in digital marketing
  • leverage innovative strategies in order to gain competitive advantage for your business
  • recognize a greater range of e-marketing options, and create synergies between online and offline marketing
  • use social media tools as part of a fuller marketing programme
  • plan, evaluate, and measure digital marketing
  • set meaningful and measurable objectives for your digital marketing programme
  • explore initiatives that lead to stronger customer relationship development, improved conversion rates, higher repeat business and customer pass-along

Key benefits to the company
Executive Education programmes at CIIM are a significant investment for both participants and their organization. Going far beyond the basic transmission of skills and theories, each CIIM development programme provides applicable lessons in the classroom that can be implemented successfully within organizations.

Learning process
The approach to learning is highly interactive with a blend of best practices, principles and skills that can be taken back to the job and immediately applied to your organisation’s digital marketing efforts.  The trainers bring real world business experience and keep content fresh and current with methods, techniques and tools that respond to today’s work environment.

Awards and Certification
Upon successful completion of the Digital Marketing Programme you will receive a participation certificate from CIIM. Furthermore you can get a certified diploma from the Digital Marketing Institute that involves submitting an assignment of 3,500 words. The assignment is optional but must be finished if a participant wants the full diploma. Participants are required to document their online marketing plan/strategy (for the company they work for, for their own business, or a new business they are thinking about setting up etc).  A panel of approved correctors grade the assignments with feedback provided.  An additional payment of €100 per participant will be required from those who wish to submit an assignment and receive the full diploma.